by Hdihive is a landmark office building located in the center of Jakarta.
The innovative achievement is completed by the designer in cooperation with the internationally renowned Marketing Company HDI, which focuses on “bee” health products.
Textdescriptionprovidedbythearchitects.
HDIHiveisaiconicrenovatedofficebuildinglocatedintheheartofJakarta.
Thecreativeoutcomeistheresultofcollaborationbetweendesignerandtheinternationallyrenownedmultilevellingmarketingcompany,HDI,focusingon”Bee”healthproducts.
The building area is 2200 square meters.
The existing building consists of 9 floors of commercial space and 2 floors of basement.
The challenge of this project is to find a practical solution to transform the existing buildings to express the essence and image of HDI.
Constructedon2200sqmlandarea,theexistingbuildingconsistof9storeyscommercialspacesand2? basementfloors.
ThechallengeforthisprojectwastofindapracticalsolutiontotransformanexistingbuildingtoreflectthetruespiritandimageofHDI.
Creating identity for the brand inevitably becomes the main focus in the design process.
The initial approach was to be familiar with the value of the company and to study the proportion of existing buildings and the integrity of buildings and structures.
Creatinganidentityforthebrandhasinevitablybecomethemainfocusinthedesignprocess.
Theinitialapproachwastofamiliarisethecompany’svaluesalongwithstudyoftheproportion,thearchitectural&structuralintergrityoftheexistingbuilding.
Inspired by the common power of bees, a new type of “Mathematics” based on hexagonal shape is developed.
Make the customization of architectural facade, interior design and visual communication design into brand advertising.
The deconstructed hexagon further reflects the spirit and brand image of HDI.
Takinginspirationsfrombees’communalstrength,anewtypologybasedonthe“mathematics”ofhexagonalshapeswasdeveloped.
Itledtotheformulationofthearchitecturalfacade,interiorandvisualcommunicationdesign,translatedtobrandcollaterals.
ThedeconstructedhexagonsfurtherepitomizethespiritofHDIandtheessenceofthebrand.
The “new” integrated hexagonal component is the skin of the whole building facade, which has the brand color of “gray, white and red”.
The combination of porous aluminum plate and special-shaped aluminum composite plate completes an elaborate joint and integrated lighting, which has been developed and connected to the existing structure.
The selection of materials is cost-effective and easy to install with minimal interference to existing tenants.
Thenewintegratedhexagonalcomponentswereconceivedasaskintotheentirebuildingfacadewithhighlightsofbrandcolors“grey,white,andred”.
Acombinationofperforatedalumuniumpanelsandprofiledaluminiumcompositepanelscompletewithacraftedjointandintergratedlightingweredevelopedandattachedtotheexistingstructure.
Theselectionofmaterialswasbasedonaconsiderationofcostefficiencyandeaseofinstallationwithleastdisturbancetoexistingtenants.
Through continuous observation of the epidermis, the relationship between the inside and outside is strengthened, emitting a hot tropical sun.
At night, hdihive becomes full of vitality through the illumination of lights..
