by HDIHive is a landmark renovation office building located in the center of Jakarta.
The innovative results were achieved by the designer in cooperation with HDI, an internationally renowned marketing company, which focuses on “bee” health products.
Textdescriptionprovidedbythearchitectors.HDIHiveisaiconicrenovatiedofficebuildinglocatedintheheartofJakarta.
The creativeoutputheresultofcollaborationbetweendesignerandtheinternationallyrenownedmultilevelingmarketingcompany, HDI, focusingon “Bee” healthproducts.
The building area is 2200 square meters, and the existing building is composed of 9 floors of commercial space and 2 floors of basement.
The challenge of this project is to find a practical solution to transform the existing buildings to express the essence and image of HDI.
Constructedon2200sqmlandarea,theexistingbuildingconsistof9storeyscommercialspacesand2? The challenge for this project is to find a practical solution to transform an existing building to reflect the true spirit and image of HDI.
The initial approach is to be familiar with the value of the company, and to study the proportion of existing buildings, the integrity of buildings and structures.
Creating an identity for the brand has the ability to become the main focus in the design process.
Make the customization of building facade, interior design and visual communication design into brand advertising.
The deconstructed hexagon further reflects the spirit and brand image of HDI.
Takinginspirationsfrombees’communalstrength,anewtypologybasedonthe“mathematics”ofhexagonalshapeswasdeveloped.Itledtotheformulationofthearchitecturalfacade,interiorandvisualcommunicationdesign,translatedtobrandcollaterals.ThedeconstructedhexagonsfurtherepitomizethespiritofHDIandtheessenceofthebrand.
The “new” integrated hexagonal component is the skin of the entire building facade, which has the brand color of “gray, white and red”.
The combination of perforated aluminum plate and profiled aluminum composite plate has completed an elaborate joint and integrated lighting, which has been developed and connected to the existing structure.
The selection of materials is based on cost-effectiveness and ease of installation, with minimal interference to existing tenants.
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